In a very short period, TikTok has been developed into one of the biggest social media applications in the world. A huge amount of daily short, engaging videos are being created and shared among millions of users. Embedding TikTok videos is a very effective means to improve engagement and create diversity in multimedia content for businesses, content creators, and bloggers who wish to improve their website’s content.
In this ultimate guide, we’ll demonstrate how to easily embed TikTok videos on your website, from available embedding options to tips about optimizing content on your site, coming from TikTok.
Why Embed TikTok Videos on Your Website?
Before we go through the technical process of embedding TikTok videos on your website, let’s take a moment to talk about the benefits of embedding TikTok videos on your website:
This increases user engagement: TikTok is dynamic and attention-grabbing, which means that a user is usually more engaged. Users can be invited to interact with the content in your site through the ability to embed videos directly into your website, thus encouraging visitors to continue listening to more videos on your TikTok profile.
Traffic Increase: Inbound visitors to your TikTok account may increase because of the embedded TikTok video. Visitors who like the video on your website may click the watermark or profile link of TikTok for more content from you and increase your profile traffic.
Visual Novelty: Adding TikTok videos to your website adds diversity and personality and breaks up textual content with dynamic, short-form video content easily digestible.
All the more reasons to incorporate Trends: TikTok thrives on trends, challenges, and viral content. Embed trending videos related to your niche and show your brand’s relevance to culture, and make your website feel more up-to-date.
Improvement in SEO: Multimedia content, such as TikTok videos, can really make better search engine optimization (SEO) for your website by increasing user engagement and time spent on the page.
How to Embed TikTok Videos on Your Website
Let’s move into the step-by-step procedure on how to embed TikTok videos. And don’t worry; it is a very simple process that won’t demand any highly advanced technical skills at all.
Step 1: Find the Video You Want to Embed
First, find the TikTok video you want to embed, either your own video or someone else’s video-as long as it is available publicly. This is how you get the link:
Open the TikTok app or visit the TikTok website.
Locate the video you want to embed, either by search or in your feed
Click on the video to expand and open it
Choose the share icon, which is an arrow
Copy Link: The mobile will rely on tapping “Copy Link” from the dropdown options. Desktop users need to hover to locate similar options above the video
Step 2: Get the Embed Code
Now that you have the link to the video in hand, the next thing would be the embed code. Luckily, TikTok made this very easy for you.
On Mobile
Tap the Share icon again on the video you want to embed.
Scroll down until you see the “Embed” option; generally above the “Copy Link” button.
TikTok will automatically generate an embed code for the video which you can copy into your clipboard.
On Desktop
Go to TikTok.com and open the video you want to embed.
Click the Share button at the right-hand side of the video
Then click on Embed
On the menu, click an embed pop-up with a short code. Copy it
Step 3: Embed the Code in Your Website
Now that you’ve got that embed code it’s time to add the video to your website. The steps differ from website to website, their Content Management Systems, or if you’re using a CMS, but here’s how you do it on a few of the more popular ones:
Adding TikTok in WordPress
Open up your WordPress dashboard and go to the post or page where you want to embed the TikTok video.
Toggle over to the HTML editor (or add a custom HTML block if you are using the block editor).
Paste the embed code wherever you want the video to display.
Publish or update your post so anyone who comes by can see the video.
HTML Sites
Open your website’s HTML code editor.
Copy and paste the embed code into the place where you want the video to appear.
Save the changes to upload the updated file to your server.
Wix or Squarespace:
Both provide seamless embedding features.
For Wix: Select the Embed a Site feature or HTML iframe widget; then paste the embed code into this feature.
For Squarespace: Select a page or blog post, choose the Code Block, and paste the embed code here.
Step 4: Customize and Optimize the Embed
You may wish to fiddle with display settings after embedding or just alter its appearance on your site. Most TikTok embed codes automatically fill the width, but you might like to edit the embed code a little in case you need to.
Here are a few things you might wish to take note of:
Width and Height: You may also set the width and height parameters in your embed code to whatever you need it for on your site.
Auto play and Looping: Usually, TikTok embed codes for both the public and private videos are not set as AutoPay or looping by default, though a few of you guys might want to go ahead and change the parameters of your embed manually to add those in to your site if allowed.
Styling: You can add custom CSS that can control the look of the player on your page-by changing borders, margins, or even padding.
Best Practices for Embedding TikTok Videos
The proper embedding of TikTok videos on your website follows these best practices to maximize the effectiveness.
Choose Videos Wisely: Use only the videos that belong to your content, them, or to what your visitors may be interested in. A random or off-topic video will only confuse the visitor.
Use Many Videos: Don’t use just one video. Create a carousel for TikTok videos, for instance, or a gallery if your website can support it-that’s many more content to explore.
Optimize for Mobile Devices: Many visitors will view your website on a smartphone. So test the TikTok videos you are embedding for look and functionality on various devices to make sure they look good and work well on a mobile.
Verify Loading Speed: Videos often cause page loading times to drag. Use TikTok’s optimized embed code, so the video loads as quickly as possible. You can lazy load the video if you are embedding multiple videos on the same page.
Add Captions: While most TikTok videos are also watched with the audio on, there will always be those visitors who do not have their sound on. Providing captions, text overlays, or descriptions on each video will make your content more reader-friendly.
Promote Interaction: A call-to-action could be included near the embedded video. This could be to follow your TikTok account, like the video, or even share it with others. This will create an opportunity for interaction with your contents and grow your TikTok presence.
The Ultimate Guide to Embedding TikTok Videos on Your Website Inclusion
Embed your videos from TikTok onto your website, then continue the power of video content while engaging with users to provide a richer experience altogether. Whether it’s a company that wants to work on spreading out their brand or a blogger who tries to share viral trends or even a creator showing off one’s latest content, the integration process is quite efficient.
By using the steps and recommendations above on how to optimize embedded content on your website, you will be able to create an interactive, multimedia-rich environment that visitors will continue coming back to. So start embedding TikTok videos today, and watch the engagement on your website rise through the roof!