Since breakfast cereals are a rather liberal product category, packaging proves to be vital in creating consumers’ interest in the product and its success. Branded cereal packaging is crucial when it comes to packaging that is going to help a cereal brand whisk itself off the shelves and into the customers’ homes. This article analyses the key characteristics that every custom cereal packaging boxes should have. They will concentrate on material that regards Canada only to illustrate the relevance of these features in the Canadian context.
Attractive Graphics
Among the elements that consumers mostly notice when distinguishing between regular and custom cereal packaging boxes are the design and graphics. The packets have to be colourful, eye-catching, and attractive and come in different styles appealing to the consumers’ eyes. This is the case in Canada where the majority of the consumers are different and thus the brands’ packaging should incorporate some of the cultures to get the attention of the consumers.
Durability
This makes durability one of the most important factors that must be considered in custom cereal packaging boxes. The type of materials to be used should prevent the cereal from being contaminated by moisture, air or light to remain fresh and of good quality. The use of quality materials like corrigids or any environmentally friendly material along with the use of a system that will endeavour to bring out the best packaging materials that can withstand the force exerted during packaging and transporting the products. For instance, mini cereal boxes for cars or single-portion packaging needs must be very robust to avoid destruction.
Size Dimensions
Variability in sizes and shapes is important to consumers in that it enables an organization to meet the needs of retail consumers and individual consumers. So brands should provide an option of normal-size packaging in addition to the mini boxes for one/two cereals servings, and snacks. In Canada, many people pay great attention to their health to ensure that they do not gain weight; therefore, offering smaller portions is a major plus.
Eco-Friendliness
Environmental consciousness is on the rise among Canadians, and this creates a need for packaging that is earth-friendly. When a company provides locally produced cereal boxes especially those that are from recycled material or are equally recyclable, consumers with a high perception of environmental issues are usually impressed. Another way that brands can use them is, by retaining the aspect of blank cereal boxes being eco-friendly and convenient for the consumers to recycle.
Liberalization
Considering the product, labelling is highly beneficial when it comes to custom cereal packaging boxes for customers. Other information to be provided on the labels should consist of nutritional value, ingredients, warnings and any other legal requirements that should be met. Moreover, ensuring that labels are in both English and French helps to appeal to the pop buyers in the Canadian market since it demonstrates that all customers can understand the labels, which is very important.
New and Improved Lidding Systems
Consumers prefer convenience and easy access to cereal; improvement in packing nutrition dying opens and resealing features can benefit the consumers. Re-sealable tabs, pour spouts, zip locks or snap-on lids provide an easy and convenient way in which consumers can use the product while preserving the freshness of the cereal. When it comes to the custom chocolate boxes packaging, such features as resealing can again be incorporated into the design of the box.
Brand Storytelling and Engagement
Last but not least, it is critical that custom cereal boxes should convey and actively participate in the narrative. Being external, the packaging can convey the brand’s values, history, or other important and/or curious information related to the product. Exciting designs, games, message boxes or bar codes which take clients/audiences to the Internet content can help in establishing a better relationship. Therefore, the described approach can greatly increase brand loyalty in Canada with its customers who value inspiration and truthfulness.
Conclusion
Custom cereal packaging boxes are not just simple packages but they are promotional tools that can change the nature of buying habits and boost the company’s image. This paper has indicated that some of the key features that pertain to the design, material, size, environmental concerns, labelling, operating mechanism, and product narrative can be used to develop packaging that especially appeals to the markets in Canada. It is important to make sure that these features are in the packaging to meet the four key aspects of effective packaging: protect the product, attract consumers’ attention and interest, and engage consumers with the packaging.