We all know Amazon, so far, is the best eCommerce platform. Today, the Enhanced Brand Content (EBC), a feature offered by Amazon known as A+ content, is a feature that is going to be the main topic of this blog. This allows brand owners to create an exclusive and appealing brand experience on their product detail pages. This feature enables brands to add additional content, such as high-quality images, videos, and text, to showcase their products and brand story.
Why EBC?
Getting your sales shot on a platform where the trending product list changes every hour is difficult. But Amazon itself says that the brands that are adding A+ content and opting for FBA automation are likely to get more likes. So, without further ado, let’s dive into EBC content and how you can practice this. Before we talk about how to do it, let’s first discuss the benefits of what can it get your Amazon store.
Benefits of Enhanced Brand Content (EBC)
Increased Conversions
The most important factor is that it leads to increased conversions, which are not easy to do. Now, the sellers can leverage EBC in their product listings and can reach their goal and get their store sales shot by providing customers with a more immersive brand experience.
Improved Customer Engagement
We, as customers on digital platforms, swipe up in 0.3 seconds, so to increase the retention time of the customers, we must make the product exceptional. EBC helps customers connect with brands on a deeper level, increasing loyalty and retention.
Competitive Advantage
It gives the brands a competitive edge that utilizing it requires. EBC can differentiate itself from competitors and establish a premium presence on Amazon. To stand out in this competitive era is not an easy thing.
Increased Brand Awareness
Yes, it leads to the augmented impact of your brand. EBC provides brands with an opportunity to tell their story and showcase their values, increasing brand awareness and recognition.
Types of Enhanced Brand Content (EBC)
1. Brand Story: This type of EBC is about a brand and its brief overview of its history, mission, and values. This allows the customers to put trust in the brands better.
2. Product Showcase: Then comes the main thing that are products the high-quality images and videos showcasing products in a lifestyle setting.
3. Product Features: Detailed product information, including features, benefits, and technical specifications.
4. Customer Testimonials: Customer reviews and testimonials showcasing product satisfaction and loyalty.
How to Create Enhanced Brand Content (EBC)
1. Ensure Brand Registry: Brands must be registered with Amazon Brand Registry to access EBC features.
2. Choose Content Type: Select the type of EBC that best showcases your brand and products.
3. Create High-quality Content: Develop high-quality content that meets Amazon’s requirements and showcases your brand in the best light.
4. Upload Content: Upload EBC to Amazon through the Seller Central or Vendor Central platform.
Best Practices for Enhanced Brand Content (EBC)
1. Keep it Concise: Keep EBC concise and easy to understand, avoiding clutter and overwhelming customers.
2. Use High-quality Media: Use high-quality images and videos that showcase products and brands in the best light.
3. Optimize for Mobile: Ensure EBC is optimized for mobile devices, as most Amazon customers shop on mobile.
4. Test and Refine: Continuously test and refine EBC to ensure it resonates with customers and drives conversions.
EBC Content Guidelines
1. Image Requirements: High-quality images with a minimum resolution of 1000 x 1000 pixels.
2. Video Requirements: Videos up to 90 seconds in length, with a minimum resolution of 720p.
3. Text Requirements: Text must be easy to read, with a maximum of 200 characters per line.
EBC Benefits for Sellers
1. Increased Sales: EBC can lead to increased sales by providing customers with a more immersive brand experience.
2. Improved Customer Satisfaction: EBC helps customers make informed purchasing decisions, leading to increased customer satisfaction.
3. Competitive Advantage: EBC provides sellers with a competitive advantage over competitors that do not utilize EBC.
Common Mistakes to Avoid
- Avoid low-quality or poorly optimized content that can harm the customer experience, as users already lose interest in no time.
- Avoid overwhelming customers with too much information or cluttered EBC. Be clear concise and transparent
- Ensure EBC complies with Amazon’s policies and guidelines to avoid removal or account suspension. This practice makes sure that the store is well-aligned.
Conclusion
In conclusion, Enhanced Brand Content on Amazon offers a treasured chance for brand owners to augment their product detail pages with persuasive visuals and attractive storytelling. By leveraging EBC, brands can increase conversions, improve customer engagement, gain a competitive advantage, and raise brand awareness. To create effective EBC, it’s important to adhere to best practices such as keeping the content concise, using high-quality media, optimizing for mobile, and continuously testing and refining the content.
Additionally, sellers should be mindful of common mistakes to avoid, such as using low-quality content or overwhelming customers with excessive information. Ultimately, EBC represents a powerful tool for brands to differentiate themselves and create a premium presence on Amazon, ultimately driving sales and customer satisfaction. If you find it too overwhelming, you can always hire amazon EBC services providers.