Born x Raised is not just a clothing brand; it’s a cultural phenomenon rooted deeply in the heart and soul of Los Angeles. Founded by Spanto (Chris Printup) and Alex “2Tone” Erdmann in 2013, https://bornxraisedsite.com/ has grown from a local favorite into a globally recognized name, known for its authentic representation of LA’s diverse communities and unfiltered reflection of life in the city.
The Birth of Born x Raised
The origins of Born x Raised are tied to Spanto’s personal story. Growing up in Venice, LA, Spanto witnessed firsthand the effects of gentrification on his community. As neighborhoods changed and long-time residents were displaced, Spanto felt a deep connection to the city’s roots and a desire to preserve its culture. This led to the creation of Born x Raised, a brand that would serve as a platform to voice the stories of those who were being overlooked.
The name Born x Raised itself is a declaration of pride and loyalty to the city. It reflects the founders’ deep ties to Los Angeles and their commitment to representing the people and experiences that make the city unique. From the beginning, Born x Raised was designed to be more than just a fashion label—it was a movement dedicated to preserving the true spirit of LA.
The Design and Message
Born x Raised is known for its bold and unapologetic designs. The brand’s clothing often features strong graphic elements, with phrases and imagery that evoke the essence of Los Angeles life. From the neighborhoods to the street culture, every design tells a story of the city’s rich history and the struggles of its people.
The brand’s messaging is raw and authentic, often addressing issues like gentrification, displacement, and the fight to maintain cultural identity in the face of rapid change. Born x Raised doesn’t shy away from tough topics; instead, it confronts them head-on, creating apparel that is as much about making a statement as it is about style.
Collaborations and Cultural Impact
Born x Raised has become a significant player in the streetwear world, in part due to its high-profile collaborations. The brand has partnered with industry giants like Nike and Converse, as well as cultural icons like Kendrick Lamar. These collaborations have helped to elevate the brand’s visibility while staying true to its core values of authenticity and cultural representation.
Despite its success, Born x Raised has remained closely connected to its roots. The brand is a staple in LA’s cultural scene, worn by artists, musicians, skaters, and locals who identify with its message. Its influence extends beyond fashion, playing a role in shaping the narrative of what it means to be from Los Angeles in a rapidly changing world.
The Legacy of Spanto
In 2023, the streetwear community was deeply saddened by the passing of Spanto. His vision and passion were the driving forces behind Born x Raised, and his influence is felt in every piece the brand produces. Though Spanto is no longer with us, his legacy lives on through the brand. Born x Raised continues to honor his memory by staying true to the mission he set out to accomplish to represent the real Los Angeles and give a voice to its people.
Conclusion
Born x Raised is more than a brand—it’s a symbol of resistance, resilience, and pride. Through its powerful designs and unwavering commitment to authenticity, it has captured the true spirit of Los Angeles. For those who wear Born x Raised, it’s not just about fashion; it’s about belonging to a community, preserving a culture, and standing up for what’s real in a city that’s constantly evolving.