Born x Raised is a Los Angeles-based streetwear brand that has made a significant impact on the fashion scene since its inception in 2013. Founded by Spanto (Chris Printup) and 2Tone, the brand embodies the raw, unapologetic spirit of LA, creating clothing that reflects the city’s diverse cultures, histories, and struggles. Born x Raised is more than just a brand—it’s a representation of LA’s street culture, one that challenges the status quo and speaks to the experiences of those who live in the city’s often-overlooked neighborhoods.
The Origins: A Brand with a Purpose
Born x Raised was born out of Spanto’s desire to preserve the authentic culture of Los Angeles, particularly in the face of rapid gentrification. Growing up in Venice, Spanto witnessed firsthand the transformation of his neighborhood, where long-standing communities were being pushed out to make way for new developments. The brand’s name, Born x Raised, reflects this deep connection to the city and its people, symbolizing both birth and upbringing in a place that is constantly changing.
The brand’s purpose goes beyond fashion; it’s about preserving the essence of Los Angeles street culture. This mission is evident in every design, with each piece telling a story about the city’s history, its people, and the challenges they face. By staying true to its roots, Born x Raised has created a loyal following that appreciates the brand’s authenticity and commitment to representing the real Los Angeles.
Design Philosophy: Bold and Unapologetic
Born x Raised is known for its bold designs that make a statement. The brand frequently uses gothic fonts, skulls, and other symbols associated with LA’s street culture. These elements are not just for show—they carry deep meaning, reflecting the city’s rich history and the experiences of its residents.
One of the brand’s most recognizable design elements is the use of the “Old English” font, a style commonly seen in gang tattoos and lowrider car culture. This font, combined with powerful messages like “Gentrification Is Genocide,” highlights the brand’s focus on social issues and its dedication to sparking conversation. Born x Raised is not afraid to address controversial topics, using fashion as a platform to raise awareness and challenge societal norms.
Collaborations and Influence
Over the years, Born x Raised has collaborated with various brands and artists, further establishing its influence in the fashion world. These collaborations include partnerships with Nike, Converse, and the Los Angeles Dodgers, each bringing the brand’s unique aesthetic to a broader audience while staying true to its core values.
Celebrities and influencers, particularly those connected to Los Angeles, have also embraced Born x Raised. Figures like Nipsey Hussle and LeBron James have been spotted wearing the brand, helping to elevate its status and introduce it to new fans. Despite its growing popularity, Born x Raised remains committed to its mission of representing LA’s street culture, never compromising its authenticity for mainstream appeal.
Community Commitment: Giving Back
What sets Born x Raised apart from other streetwear brands is its deep commitment to the community. The brand frequently gives back to the neighborhoods that inspire its designs, hosting events and supporting local initiatives. This community-focused approach is a core part of the brand’s identity, ensuring that Born x Raised remains connected to its roots.
Spanto and 2Tone’s dedication to their community is evident in every aspect of the brand. They have used Born x Raised as a vehicle to preserve and celebrate the culture of Los Angeles, ensuring that the city’s true spirit is not lost amid rapid change. For many, wearing Born x Raised is more than just a fashion choice—it’s a way to show pride in their city and its unique culture.
Conclusion
Born x Raised is a brand that represents the heart and soul of Los Angeles. Through its bold designs, commitment to social issues, and dedication to the community, it has become a symbol of LA’s street culture. In a world where fashion trends come and go, Born x Raised stands out for its authenticity and its unwavering connection to the city it calls home.
For those who wear Born x Raised, it’s not just about looking good—it’s about making a statement, embracing their roots, and celebrating the culture of Los Angeles. The brand continues to grow and evolve, but its mission remains the same: to represent the real Los Angeles and give a voice to those who are often overlooked.