Thinking about working with an eCommerce SEO agency but not sure what impact they can have on your business, if any?
Let’s just put it this way. Most digital marketers agree that SEO offers the best ROI of all marketing channels, and in some ways it is measurable.
Here’s what they can improve (and how).
Organic Rankings
What they are: Organic rankings (also referred to as keyword standings) refer to where your website (or a page on your website) ranks in the search engine results pages for a given keyword or search term.
How they improve them:
- Targeting relevant keywords
- Optimizing page level features like headers and title tags
- Removing duplicate content
- Optimizing existing content or adding new content to target URLs
- Removing technical errors
- Improve site structure
- Adding internal links where relevant
- Improving site speed and possibly security
- Sowing backlinks to the page
Organic Impressions
What they are: A page can rank well in the SERPs without getting any extra views. Impressions refer to how many people actually see your website or a page on it. To get clicked on, it must be seen.
How they improve them:
- Targeting keywords that actually have sizable volume, leading to an increase in “views”
- Following other SEO best practices as mentioned above
Organic Clicks
What they are: An organic click occurs when a visitor sees your pages in the search results (organically) and then clicks on one of your listings.
How they improve them:
- Targeting keywords that are closely aligned with search intent (commercial and transactional focus)
- Drafting optimized meta descriptions for your listings
- Including CTAs (calls to action)
Organic Conversions
What they are: An organic conversion occurs when a lead that found your website organically (without a paid boost) clicked on your website and then completed a desired action. In eCommerce, this is usually a purchase.
How they improve them:
- Following the eCommerce SEO best practices outlined above
- Targeting only keywords that are closely aligned with intent to purchase
- Eliminating barriers to conversion on your website
- Utilizing CTAs and urgency plays
- Building trust and authority through high-quality, UX and SEO-optimized content
- Refining site structure so it is easier for users to navigate to what they want to buy
Added Bonuses of Working with an eCommerce SEO Agency
When you work with an eCommerce SEO agency to improve your website’s organic performance, you will also get these added benefits:
- A better looking and feeling website that is faster and more secure
- A sound website that has fewer technical errors
- A website suffused with high-quality copy that is informative, engaging, and which builds authority over the long term
- A marketing strategy that frees you from reliance on paid search marketing strategies like PPC
- More organic leads that can then be used for other marketing channels such as social media, email marketing, and content marketing
- A more competitive website position, especially with respect to other competitors in your industry or vertical
Not Sure Where to Start?
Hiring an eCommerce SEO agency can be daunting if only for the fact that it’s so expensive. The expense is well worth it but you still want to do your homework so you know what you’re getting.
On that note, do some good research and find an eCommerce SEO company that populates the organic search results, and has a lot of reviews (on and off the website) that testify to their performance and customer service.
Then call up a few of these prospects and see what they offer. It’s not easy to find a good, strategic SEO partner, but you can do it.
For more information about Ecommerce PPC Agency and Woocommerce seo services Please visit: 1Digital Agency.