The sports betting market is growing at an unprecedented rate. It accounted for $83.65 billion in 2022 and is projected to grow at a CAGR of 10.3% from 2023 to 2030. Looking at the numbers and considering predictions from experts, it is clear that the market has a lot of opportunities, and operators entering the industry right now can expect to set their business up for long-term success.
However, the important question is how do you differentiate your venture from the rest. Well, this is where White Label solutions come in! These solutions can help boost the user experience in online sports betting in multiple ways. In this article, let’s take a closer look at exactly how. Let’s also understand the steps involved in selecting the right White Label solutions provider for your business. So let’s dive in.
What are White Label iGaming Solutions?
White Label iGaming solutions are pre-packaged solutions with some scope for customization. An operator gets all the features and functionalities built-in with the software such as a payment processing system, risk management features, back-office, and more.
The operator simply has to customize and brand the platform in terms of their own logo, color scheme, and other marketing elements and a fully functional White Label sports betting platform is ready in a matter of weeks.
How White Label Solutions are Boosting User Experience in Online Sports Betting
White Label solutions are reshaping the industry by significantly boosting user experience in online sports betting. These solutions offer a range of features to cater to operators and eventually the end-users, creating a seamless betting environment. Let’s look at how they’re making a difference.
User-Friendly Interface
A platform built on White Label solutions offers an intuitive and easy-to-navigate interface. The streamlined design allows users to quickly find their desired bets, place wagers, and manage their accounts without any issues, thus boosting the overall user experience.
Mobile Optimization
People love to bet using their phones and White Label solutions prioritize mobile-friendly betting. This ensures a seamless experience across devices and allows users to place bets on the go.
Live Betting & Streaming
Platforms developed using White Label software incorporate live betting features, and in some cases even live streaming capabilities. This provides for real-time engagement that keeps players excited and involved till the time the event is going on, boosting the overall experience and increasing user retention.
Secure and Efficient Payment Processing
White Label solutions come with integrated payment systems that support multiple currencies as well as payment methods (including both fiat and cryptocurrencies). This variety when combined with security measures in place instills confidence in the users when depositing and withdrawing funds.
Diverse Betting Options
White Label platforms offer a vast array of sports and betting markets. This helps in catering to a broad spectrum of users from casual bettors to more seasoned punters. The diversity ensures that everyone’s interests are taken care of.
How To Pick the Right White Label Solutions Provider?
Yes, White Label solutions indeed offer a host of benefits. However, it is important to ensure success when you partner with the right provider. Below are the key factors that you should consider while doing so.
Customization Options
White Label solutions, although pre-packaged, offer sufficient flexibility to tailor the platform to your brand’s identity and specific needs. This includes the customization of the interface such as with logos, color schemes, and other marketing elements, alongside back-office tools customizations.
Scalability & Technical Assistance
The solution should be able to grow as your business grows. This means it should be able to handle increased traffic and transactions without glitching or having downtime. Further, having reliable and round-the-clock support is always a good idea!
Payment Integration & Security
The platform should offer a wide range of payment methods such as bank transfers, credit/debit cards, and more. It should also support various currencies so that users do not have to worry about conversions. Also, the software should come with security measures such as encryption technologies, fraud prevention tools, and compliance with different security standards.
Regulatory Compliance
Pick a provider that stays up-to-date with the industry regulations and offers compliance tools. This includes responsible gambling, AML, and KYC procedures.
Reputation and Experience
Apart from all the features, look for providers who have a proven track record in the industry. Since they have so much experience already they can offer valuable insights and help avoid pitfalls.
Summing Up…
White Label solutions are indeed revolutionizing the user experience in sports betting through the many features that they offer. However, remember while choosing a provider, consider customization, scalability, security, and compliance.
PieGaming stands as one of the best White Label software providers offering solutions to help operators not just launch but grow their sports betting platforms effectively.