5 tips to improve your Website Ranking in Dubai
Do you want to appear at the top of Google to increase traffic to your online store but you don’t know how? SEO in Dubai is there to help you with that! In this article we give you 5 tips that will help you improve your search engine positioning.
Tip No. 1: Appear on Google:
For your online store to appear on Google, it is most advisable to have an account in Google Search Console, since even if Google finds your page in the same way, in the Search Console there is valuable information that you can use to optimize your website:
Keywords for your website to appear in the SERPs.
Website crawl errors, that is, details about site URLs that Google could not crawl correctly or that have presented an HTTP error code.
Number of pages indexed by Google (i.e. known pages)
To ensure that Google finds and indexes all subpages as well, you should create and submit a sitemap through Search Console.
A sitemap is a list of all the sites that should be found. In order to see all the data on your website you have to verify the site ownership in Google Search Console. To do this, you generally have to add a code snippet to the original code.
If you have installed Google Analytics or Tag Manager Code, you can also use them to verify your website.
Tip No. 2: Identify keywords:
One thing is clear: the density of keywords used is not a determining factor for the SEO in Dubai positioning of the page. What is really important is that you know the search terms your customers use to search for your products in order to select your appropriate keywords.
Sometimes, as an expert, keywords that are too technical or terms that are too specialized are used. If you are not sure, ask friends and acquaintances who are not in the industry what keyword they would include in the search engine to search for a certain product.
Use tools to find keywords and obtain keyword search volume data and trends and compare them.
Download our free white paper and learn how to use the right keywords to improve your site’s SEO in Dubai.
Tip No. 3: Include quality content:
Once you have collected the most important keywords for your online store, you must use them correctly in texts, product descriptions, image descriptions, etc.
Include in your texts only the information relevant to buyers (for example, size, color, origin, etc.) using the previously selected keywords.
When creating your product descriptions, try to be original and avoid copying the manufacturer’s texts, since duplicate content harms positioning.
Tip #4: Focus on the user:
Google has insisted for years that websites should be made with users in mind and not search engine robots. After all, no store owner has ever gotten a good ranking just because of search engine optimization.
Good positioning is achieved when the user really enjoys their shopping trip in the store. Google receives signals from satisfied users through different sources (such as the Chrome browser) to include in ranking algorithms. dubaiseo.company
Google detects, for example, if someone leaves your page a few seconds after several clicks and, based on that, the search engine establishes a better or worse positioning.
In short, try to offer your visitors a pleasant shopping journey without friction points.
Tip No. 5: Analyze and optimize:
Constant updating has a positive effect on search engine optimization. Monitor the evolution of rankings and current positions of keywords in search engines in Dubai.
Check that meaningful keywords appear on your product pages, and adapt the rest of your pages accordingly.
With a web analytics tool you can check which pages on your website have above-average retention times.
Conclusion:
Start small and progressively optimize all areas. Optimizing search engine positioning is a task that requires constant work.
The most important thing is to be aware of everything. Search engine optimization is constantly changing, so you should avoid implementing changes that have become obsolete.